Newtree CI

Nature / human / Science
the Value of Life born by the
Integrated Science & Nature

The design of logo symbol of Newtree Co. Ltd. based on its name and value.

Newtree’s logo symbolizes ‘the Integrated Science & Nature’
which signifies close relationship and communication between ‘Nature’, ‘Human’, and ‘Science’.

Three circles in the logo represent ‘Nature’, ‘Human’, and ‘Science’, respectively.

Each circle is positioned at the three corners of the triangle, meaning close relationship and communication
(Trinity) between ‘Nature’, ‘Human’, and ‘Science’.
* Trinity: Integration of three for one purpose

The atypical visual element in contact with the upper left circle embodies a leaf (Life),
meaning that a new life is born based on the close relationship and communication between ‘Nature’, ‘Human’, and ‘Science’.
The logo, therefore, represents ‘the Value of Life born by the Integrated Science & Nature’.


The intention of the design is to create the feeling of trust and being stable
by the entire stable triangular composition with the added variation of the form.

It is also intended to express Newtree’s future-oriented thinking and
pioneer spirit by powerfully extended leaf (Life) as if to ride on the wind.

Logo Type

Two types of logo are provided: basic type and horizontal type.